Based on the WeChat ecosystem, this is a social marketing platform that integrates multiple resources such as Moments, Official Accounts, Mini Programs and combines users' social, reading, and life scenarios. Currently, WeChat ads are available for residents in 12 countries and regions including Mainland China, Hong Kong, Macau, Singapore, Malaysia, Thailand, Australia, New Zealand, and others. Meanwhile, WeChat Ads also covers overseas travelers in 42 countries and regions.
WeChat Moments Ads
Similar to the original content in your WeChat moments, WeChat Moments Ads provides a unique social marketing platform to advertisers by integrating high-quality traffic. Users can engage in the ads by likes, and comments and the ads can be shared through social connections, which will rapidly build brand awareness.
WeChat Official Accounts Ads
Based on the WeChat ecosystem, the ads are displayed in 4 different slots in the official account articles and charged by impressions or clicks.
WeChat Mini Program Ads
According to the scenarios on the WeChat platform, the ads forms include WeChat mini-games videos, WeChat Mini Program mini-games banners, and WeChat Mini program interstitial ads.
Ocean Engine Ads
Multiple dimensions to achieve precision in targeting users. Beneficial from big data of ByteDance, and based on the user images of more than 600T, the platform performs dynamic analysis and modeling of characteristics on user behaviors. An advanced targeting system helps to identify target users and increase the quality of ads.
Facebook & Instagram Ads
Feeds – Attractive pictures to deliver brand concepts
Banners – Multiple pictures to deliver more info
Videos – Dynamic pictures and sound to tell brand stories
Slides – Videos to connect with users more easily
Canvas – Customized, short-loading ads experience to tell brand stories perfectly
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