Xiaohongshu (RedNote) Marketing
This is where they talk about you. Win the hearts of China’s Gen-Z.
Some of Our Clients
Why Xiaohongshu Marketing Matters
Chinese youth don’t just scroll, they search, compare, and decide on Xiaohongshu. With over 200 million monthly active users, Xiaohongshu has become China’s favourite platform for peer recommendations, trend discovery, and decision-making.
About 70% of users are under 35, and many use it as a visual search engine to explore everything from study-abroad tips to fashion, travel, and gadgets. If your brand wants to reach a younger, more engaged, and trend-sensitive Chinese audience, Xiaohongshu is where you must be.
Why Choose Jeffery Group
You want your Xiaohongshu presence to feel organic, trusted, and engaging.
We make it easy.
Xiaohongshu Official Account Setup & Verification
When a user lands on your brand page, official verification, polished branding, and consistent identity tell them “this is real.” We make sure your Xiaohongshu account is fully set up, verified, and maintained, ensuring your profile is credible, compliant, and optimised for discovery.
Localised, Native & Trend-Driven Content
Your posts should reflect how Chinese users speak, think, and behave. We craft native-style posts, which are written in authentic Chinese, paired with high quality visuals, and aligned with trending hashtags. Each post feels organic, blending seamlessly into the platform’s culture of peer sharing and lifestyle storytelling.
Influencer (KOL/KOC) Collaboration
On Xiaohongshu, users trust recommendations from creators. We tap into our network of KOLs and KOCs who align with your brand, so your message is carried by voices your audience already respects.
Measure, Optimise, and Grow Smartly
You want to know which posts work, which creators were effective, and how to get better next time. We provide robust analytics and continuous optimisation so your Xiaohongshu investment scales.
What We Offer in Xiaohongshu Marketing
1. Xiaohongshu official account registration, verification, and maintenance
2. Content calendar planning + lifestyle-style post creation
3. Visual design and layout (images, carousels, short videos)
4. KOL / KOC campaign strategy, negotiation, coordination
5. Livestream setup and support (for education webinars, Q&A sessions)
6. Hashtag & trend optimisation for discoverability
7. Quarterly reports with actionable insights and content optimisation
Frequently Asked Questions
Can foreign brands open an official Xiaohongshu account?
Yes. We assist overseas entities through the international registration or local partner route, ensuring full verification under WeChat’s regulations.
What type of content performs best on Xiaohongshu?
Lifestyle-driven, relatable posts that feel personal: tutorials, day-in-the-life, or before-and-after transformations. Authenticity wins over polished ads.
How often should I post on Xiaohongshu?
Quality matters more than volume. Most effective brands post 2–3 times per week, aligning with trends and user activity. Over-posting can feel spammy.
Do I need influencers to succeed on Xiaohongshu?
Influencers (KOLs and KOCs) play a vital role in building trust. Xiaohongshu’s ecosystem revolves around recommendations. With the right KOL/KOC mix, your reach and credibility increase substantially.
How is Xiaohongshu different from WeChat or Weibo?
While WeChat focuses on relationship management and Weibo on mass awareness, Xiaohongshu thrives on peer recommendation, it is social + personal experience + discovery. Users come to explore real content and reviews. Trust and authenticity matter more here than polished ads.
