Education · High-ticket
When the Ticket Is RMB 1,000,000+ and the Buyer Never Rushes
NUS Business School’s Chinese EMBA targets global Chinese-speaking executives for a RMB 1M+ programme with a 6–18 month decision cycle. We engineered an omni-channel content ecosystem and a semi-automated WeCom pipeline that compound into a steady stream of high-intent enrolment leads.
Engineered Outcomes
7,000+
High-intent leads generated per year
RMB 1M+
Programme ticket size
6–18 mo
Decision cycle, engineered
A
Background
The Background
Ultra-Premium ProgrammeTargeting global Chinese-speaking senior executives for a RMB 1M+ programme.
Long Decision CycleManaging a high-stakes 6–18 month enrolment journey.
B
Challenge
The Challenge
High Acquisition CostExtremely high cost-per-touch for high-net-worth audiences.
Complex Decision ChainTraditional recruitment methods showed growth plateaus amid multiple influencers.
C
Solution
The Solution
Omni-Channel MatrixBuilt a targeted content ecosystem across omni-channel platforms for the global Chinese market.
Semi-auto WeCom PipelineEstablished a high-frequency private conversion flow with daily Moments updates and weekly personalised messaging.
D
Results
The Results
Compounding Lead EngineA replicable content-and-WeCom system that now generates 7,000+ high-intent leads a year.
Scalable ModelTurned scattered, high-cost outreach into one owned, repeatable high-value enrolment model.
The Work
Inside the campaign.
Omnichannel Content Strategy
A unified content matrix across global & China platforms for the Chinese-speaking executive market.
Annual Lead Growth · 2015–2025
Pre-applications, applications and enrolments compounding to 7,000+ high-intent leads a year.
Engines Applied
The engines behind this outcome.
Most results come from combining modules. Here is the engine mix that powered this brief.
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