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What’s moving the market now.
The milestone our partners are talking about this season.
Trend Intelligence
Global marketing shifts, algorithm updates and the evolving digital landscape across Singapore, China and Southeast Asia.
Social SEO Has Moved From a Metaphor Into Google's Own Data Layer
Google's Search Console Platform Properties now reports websites and social platforms in one layer — turning "social SEO" from a metaphor into a measurable data surface, and making first-hand content the visibility that counts.
Read the analysis →Chinese Business Expansion Now Encompasses Wealth, Education, and Family Succession
Trend IntelligenceThe Expansion of Sino-Foreign Cooperative Programmes in China Reshapes Overseas Study Decisions
Trend IntelligenceRedshop Launches as RedNote Reshapes Its Commercial Strategy
Trend IntelligenceFrom WeChat Search to AI Answers: Why Xiaowei Signals a New AEO Window for Cross-Border Brands
Trend IntelligenceRednote 2026 AI Rule Update: The Three AI Content Directions to Build Around
Trend IntelligenceStop Burning Your China Ad Budget: 4 Tencent Signals You Cannot Afford to Miss in 2026
Trend IntelligenceLabubu Economy: What Higher Education Can Learn from a $30 Toy
AI-Driven Marketing Practice
How we put generative AI to work across content, SEO / GEO and workflow — with the practice notes to match.
From Brand Reach to Business Growth: How Jeffery Asia Brings Marketing and AI Together
From social media and performance marketing to AI video production, Answer Engine Optimisation (AEO) and market intelligence, Jeffery Asia brings strategy, content, data and AI together to help brands improve visibility, reach their target audiences and drive measurable business growth.
Read the analysis →B = f(P, E): The First-Principle Formula for Marketing in the AI Era
AI-Driven Marketing PracticeFrom 69.1 to 77.2: How a University’s AI Visibility Was Rewritten in a Week
AI-Driven Marketing PracticeYour Website Won't Get You into AI Recommendations Alone
AI-Driven Marketing PracticeHow to Measure AI Visibility: Why One Mention Does Not Mean Your Brand Is Part of the Decision
AI-Driven Marketing PracticeHow AEO Shapes User Decisions: Helping Brands Enter the AI-Generated Consideration Set Earlier
AI-Driven Marketing PracticeOverseas Social Is Becoming a Company's Public Knowledge Base for the AI Era
AI-Driven Marketing PracticeBeyond Search: How Persona-Driven AEO Turns AI Visibility into Growth
AI-Driven Marketing PracticeThe Singapore Week That Reset Asia's AI-Marketing Agenda
AI-Driven Marketing PracticeHow AI Video Went From Simple Tool to Table Stakes
Cross-border Audience Insights
Deep dives into how audiences across the APAC region discover, trust and decide.
From Flinders to BINUS: Engineering the Next Generation of International Student Recruitment
As student journeys fragment across Xiaohongshu, WeChat, search and AI platforms, recruitment becomes continuous opportunity identification, trust-building and conversion — delivered through a localised funnel front end and an AI growth-intelligence back end that compounds every cycle.
Read the analysis →WeChat, Overseas Chinese Audiences, and the Next Private-Domain Opportunity in Southeast Asia
Cross-border Audience InsightsWeChat Is Where Chinese Consumers Discover, Trust, and Decide
Cross-border Audience InsightsThe Students You Are Recruiting From China Have Already Changed
Jeffery News
Awards, milestones and the moments that mark how we engineer growth for partners across the region.
Turn intelligence into measurable growth.
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