Education · High-ticket
When the Ticket Is RMB 1,000,000+ and the Buyer Never Rushes
NUS Business School’s Chinese EMBA targets global Chinese-speaking executives for a RMB 1M+ programme with a 6–18 month decision cycle. We engineered an omni-channel content ecosystem and a semi-automated WeCom pipeline that compound into a steady stream of high-intent enrolment leads.
Engineered Outcomes
7,800+
Consultations
585
Applications
120
Admissions offers
28.68M
Annual reads
45M+
Annual impressions
A
Background
The Background
Ultra-Premium ProgrammeTargeting global Chinese-speaking senior executives for a RMB 1M+ programme.
Long Decision CycleManaging a high-stakes 6–18 month enrolment journey.
B
Challenge
The Challenge
High Acquisition CostExtremely high cost-per-touch for high-net-worth audiences.
Complex Decision ChainTraditional recruitment methods showed growth plateaus amid multiple influencers.
C
Solution
The Solution
Omni-Channel MatrixBuilt a targeted content ecosystem across omni-channel platforms for the global Chinese market.
Semi-auto WeCom PipelineEstablished a high-frequency private conversion flow with daily Moments updates and weekly personalised messaging.
D
Results
The Results
Compounding Lead EngineA replicable content-and-WeCom system that now generates 7,000+ high-intent leads a year.
Scalable ModelTurned scattered, high-cost outreach into one owned, repeatable high-value enrolment model.
Engines Applied
The engines behind this outcome.
Most results come from combining modules. Here is the engine mix that powered this brief.
Engine 01Audience Intelligence EngineContinuously targeting the global Chinese-speaking entrepreneur audienceEngine 02Omni-channel Conversion EngineA full-funnel workflow built from first touch to conversionEngine 03Content Asset EngineWeekly, high-frequency community-led content that compounds brand assets
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