Finance · GEO / AEO

Content Matrix for AEO: Become the Answer AI Cites

Generative Engine Optimization (GEO) and AEO case study: AI Visibility Score 69.1 → 77.2 in seven days

In a red-ocean category where applicants increasingly ask AI assistants for advice, we applied JefurryAxis persona modelling and an Answer-Engine content matrix so SMU’s Master of Applied Finance became the answer AI cites — climbing the AI Visibility Score from 69.1 to 77.2 in seven days.

Content MatrixPrecision ConversionDifferentiated PositioningGEO / AEO
Client
SMU · Master of Applied Finance
Sector
Finance Education
Engine
Audience Intelligence
Focus
Generative & Answer Engine Optimisation (GEO / AEO)
Engineered Outcomes
69.1→77.2
AI Visibility Score in seven days
5 of 10
Articles cited (Doubao 4 · DeepSeek 1)
> NTU
Overtook NTU for the target persona

Method: the questions contain no brand names; four models — Doubao, DeepSeek, Qwen (Tongyi Qianwen) and Tencent Yuanbao; measured 28 January to 4 February 2026 for the target applicant persona.

The study behind Persona-Driven AI Engine Optimization in Zero-Click Search, accepted for an oral presentation at ANZMAC 2026 following peer review.

A
Background

The Background

Information OverloadBrand messaging lost in heavy market noise.
Red Ocean MarketIntense competition with low brand differentiation.
B
Challenge

The Challenge

Conversion BarrierA complex decision path from awareness to application.
Urgent Lead GenA critical need to accelerate qualified inquiries.
C
Solution

The Solution

Persona MappingApplied JefurryAxis to define target scenarios — from “Shanghai IB Aspirant” to “Singapore Quant Explorer”.
Precision ContentStructured citable assets for every decision stage across four major LLMs.
D
Results

The Results

Visibility SurgeMoved ahead of NTU in AI answers for the target applicant persona, with the AI Visibility Score rising from 69.1 to 77.2.
Cited as a SourceFive of the ten articles were cited as sources — four by Doubao, one by DeepSeek — only under that persona’s questions.
The Work

Inside the campaign.

Content Matrix for AEO — slide 6Content Matrix for AEO — slide 7Content Matrix for AEO — slide 8Content Matrix for AEO — slide 9

JefurryAxis — the AI visibility platform behind this case

Engines Applied

The engines behind this outcome.

Most results come from combining modules. Here is the engine mix that powered this brief.

Engine 03Audience IntelligenceBrand Strategy in AI EraEngine 02Content AssetBrand Compounding
← Previous caseBuilding Long-term Brand Authority in a Target Community Next case →When the Ticket Is RMB 1,000,000+ and the Buyer Never Rushes
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